ASSIGNMENT - 03 Attempt any five questions:- Q-1 Write short notes on any five of the following: a) PPC marketing b) POEM c) Affiliate marketing d)Crawler e) content marketing f) Types of Blogs Ans-1 a) PPC Marketing (Pay-Per-Click Marketing): PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s used to drive traffic to websites, and common platforms include Google Ads and Bing Ads . Ads appear on search engine result pages or websites, and advertisers bid on keywords related to their target audience. b) POEM (Paid, Owned, Earned Media): POEM is a framework used in digital marketing to categorize media: Paid Media: Ads that a business pays for (e.g., social media ads, PPC). Owned Media: Channels controlled by the brand (e.g., website, blog, social pages). Earned Media: Publicity gained through customer reviews, shares, mentions, or PR. c) Affiliate Marketing: Affiliate marketing is a performance-based marketi...
Posts
- Get link
- X
- Other Apps
ASSIGNMENT-02 Write short notes on any three: a) Digital Marketing vs Traditional Marketing Ans: Point Digital Marketing Traditional Marketing Medium Online platforms (websites, social media, email, etc.) Offline channels (TV, radio, newspapers, billboards) Cost More cost-effective, suitable for all business sizes Expensive due to production and media placement costs Targeting Precise targeting based on user data and behavior Broad targeting with limited precision Interactivity & Engagement Allows real-time interaction (comments, shares, messages) One-way communication, limited audience feedback Analytics & Measurability Real-time data tracking and campaign performance analysis Difficult to measure results accurately and takes longer b) Online Marketing Mix. Ans: Product In online marketing, the product can be physical or digital (like eBooks, software, online courses, etc.). Businesses can offer features like customization, virtual trials, and online reviews to help cust...